Clients

Parabella has worked with a broad range of science-based companies, including:

  • Medical device

  • Drug delivery

  • Diagnostic device

  • Bioscience and biotech

  • Scientific instrument manufacturers

Our clients often require regulatory compliance and have unique challenges in every aspect of their product development, manufacturing and sales processes.

WE’RE PROUD TO HAVE WORKED WITH:

 
Clients2.png
 

 

Throughout the entire life cycle of a product, we provide product development, marketing, sales, clinical and technical communication materials.

 
 
Lifecycle_US1.png

UPSTREAM MARKETING (MARKET DEVELOPMENT)

  • Market research

  • Competitive analysis

  • New product positioning

 
 
 
Lifecycle_PD1.png

PRODUCT DEVELOPMENT AND SOFTWARE ENGINEERING

  • User interface design for systems and applications

  • Product manuals, IFUs and labeling

  • Perception research

 
 
 
Lifecycle_DS1.png

DOWNSTREAM MARKETING

  • Marketing strategy development

  • Sales and Marketing alignment SOPs

  • Execution on all types of marketing materials

 
 
 
Lifecycle_SM1.png

SALES

  • Target user, buyer and influencer segmentation research and analysis

  • Sales enablement tools

  • Pitch decks

  • Messaging platforms for clinical papers, value props and differentiators

 
 
 
Lifecycle_CL1.png

CLINICAL

  • Interactive clinical training tools

  • Quick reference guides and pocket guides

  • Webinars and how-to guides

 
 
 
Lifecycle_CS.png

C-SUITE

  • Alignment creation between vision, strategies and tactics

  • Messaging for company purpose

  • Board and investor presentations

 
 

 

“As President of a global hi-tech company, we relied on Lisa to be our only true strategic partner in the development and execution of our marketing programs. Her ability to grasp our marketing objectives and precisely convert them to tactical programs that had measurable impact assured that we kept calling on Lisa year after year for guidance.”

— Dr. Craig, former President at ERA, a Waters Company

 

 

If you’d like to see if Parabella is right for your organization, let’s discuss your project goals and desired outcomes.