Services

Parabella provides market research, strategic marketing and creative services to science-based companies. We specialize in communicating complex information to users, influencers and buyers, who may have a wide range of backgrounds and disciplines. By delivering only relevant information to the targeted audience, we help increase awareness to drive greater demand.


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Research and Analysis

We have extensive experience in conducting and analyzing market research to help you make critical decisions about your company, products and the markets you enter. Our research and analysis services include:

 
 
  • Qualitative and quantitative primary research

  • Secondary research

  • Brand awareness and perceptions

  • Customer journey and experience

  • Industry, regulatory and competitive landscape

  • SWOT and quadrant analyses

  • Target audience segmentation

 

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Strategy

Using a specific model, we develop strategic marketing plans based on your larger company vision and objectives. Then, we will consider economic, political and regulatory forces, in addition to market data, before creating strategy documentation. Depending on your requirements, the final deliverables can come in many forms, including:

 
 
  • Marketing plan and calendarized budgets for inbound, outbound and account-based programs

  • Marketing workflow SOPs

  • Product launch marketing strategy

  • Sales and marketing alignment

  • Sales support and growth platform

 

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Execution

Parabella’s content and creative development are the result of hard work completed in the research and strategy phases. We are proficient in creating a broad range of marketing, sales and technical communications deliverables, including:

 
  • Acquisition, investor and board presentations

  • Clinical training tools

  • Digital and printed marketing collateral and sales support tools

  • Exhibit graphics, environmental design, signage

  • Internal, external and shareholder communications

  • Keyword search and optimization

  • Positioning statements and messaging platforms

  • User manuals, IFUs, and labeling

  • Software GUI and front-end web development

 
 

 
Parabella has a combination of strategic, creative and technical skills. The entire team wants to become as knowledgeable about our products and company, which is unique across agencies. This desire to ‘go deep’ makes their work exceptional.
— Ms. Garcia, Marketing Manager, Mesa Labs

 

Have a specific project, but not sure how to get it started? Let’s discuss a process that would work efficiently for your organization.