Our Work

Each sample incorporates Parabella’s capabilities: Research, Strategy and Creative Execution. If you’d like to see more work in a specific category or have questions, please let us know. 


RESEARCH : SEGMENTATION STUDY

Client: Surefire Medical, Inc. (now TriSalus)

Parabella conducted a segmentation study for Surefire to understand the attitudes of their buyers, users and influencers with respect to drug-eluding catheter technologies. The study concluded there were two distinct segments, no matter the title of the respondent. A scoring system was developed to help sales evaluate in which segment the target customer aligned.

 
Target audience segmentation scoring system

Target audience segmentation scoring system

 
 

 

MARKETING STRATEGY + CREATIVE EXECUTION

Client: Surefire Medical, Inc. (now TriSalus)

Surefire Medical’s marketing team needed a systematic approach to defining and executing marketing deliverables. With limited internal resources, they reached out to Parabella to align their marketing strategy with the overall business goals and strategic imperatives.

Parabella developed a comprehensive marketing strategy and brand standards. We further executed most of Surefire’s customer-facing materials, including trade show materials, sales collateral, clinical and technical documentation. As an extension of Surefire’s marketing team, Parabella became extremely knowledgeable about the products’ buyers, users and patient diagnoses, which enabled us to quickly create meaningful content.

Moodboard

Moodboard

Interactive PDF - Educational Tool

Interactive PDF - Educational Tool

Clinical Training Manuals

Clinical Training Manuals

 

 

MARKETING CAMPAIGNS

Client: Mesa Laboratories, Inc.

Mesa Labs needed to develop a marketing campaign to generate awareness and demand for the Sterilization and Disinfection Control division’s products.

Parabella developed a drip marketing campaign for Mesa’s biological indicators and process control devices. Working in conjunction with Mesa’s marketing team, we created the content and design for blogs, social media posts, past/potential customer emails, landing pages, videos, white papers and product guides.

White Paper

White Paper

 

 

INVESTOR COLLATERAL

Client: Aktivax

Aktivax’s management team wanted a brand image that aligned with their passion and culture. Their robust auto-injector, although initially funded by the US armed forces, required additional funding for commercial use.

Parabella designed investor materials including Powerpoint decks, scientific posters and handouts, to show the commercial potential of the device and the passions of the company. 

Poster for a Congress Presentation

Poster for a Congress Presentation

PowerPoint Investor Deck

PowerPoint Investor Deck

Website

Website

 

 

ANIMATION

Client: Suez

Prior to being acquired by Suez, GE Instruments created a series of animations to demonstrate the technical aspects of their instruments. Parabella worked with Suez to recreate the animations in MOV file format, in the Suez brand style.

 

 

CLINICAL TRAINING MATERIALS

Client: Medtronic

Device manufacturers, like Medtronic promote, facilitate and manage continuing education programs. Printed course material was created alongside digital to help busy healthcare professionals stay up to date on the latest technology.

 
Medtronic2.jpg
 
 

 

BRAND REFRESH 

Client: Enterotrack, LLC

Enterotrack, the inventors of the Esophageal String Test, worked with Parabella to create a new website for their novel diagnostic device. As a part of the creative process, Parabella refined the brand elements to attract buyers and influencers, specifically parents and caregivers of patients who suffer from eosinophilic esophagitis (EoE).  

 
EnteroTrack_v1.jpg
 
 

 

TRADESHOW MATERIALS

Clients: ERA and Waters

Waters, and their acquired company, ERA, needed to grab the attention of tradeshow attendees and have an online presence after the show. Both organizations chose a feature-length capabilities video, which utilized on-camera interviews and animations. 

 

 

If you’d like to see if Parabella is right for your organization, let’s discuss your project goals and desired outcomes.